Internet Craze

 The study, from New Paradigm, has found that 77% of the net generation could live without television but could not live without internet access.

Youths in China are the most resistant to giving up the Internet with 87% choosing to be online rather than on the couch. Surprisingly 77% of youths in the United States prefer the Internet; that is the same as the global average.

Researchers found very similar results in a recent study. They found that the Internet had replaced television as the "coolest media". Roughly 39% of users prefer the Internet compared to 35% of users preferring television. However in the Edison Media study television was still the most essential medium at 36%.

What both of these reports indicate is that marketers not working to grow a global online audience will lag behind the advertisers who are growing their online brand. A good place to begin for many marketers is through social networks. Marketers can cheaply create an informational place for users to learn about products and services and share their opinions.